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    Money Buys Years But Not Healthy Habits

    Can money buy you more years of life? Somebody actually went and counted.

    Close to 400 billionaire deaths over 10 years, over $2 trillion between them, and 90% died of the same ageing related things the rest of us die of. Best case, about 4 years more than the healthiest people on earth. After 90, nothing.

    Over $2 trillion buys you 4 years.

    I spoke about this at TechBBQ in Copenhagen yesterday. The question isn't why the money fails, it's where it goes. They buy the last 10%, and skip the first 90%, which is free.

    Free not because it's cheap, but because it can't be sold. No supplement in the world gets you up for sunrise.

    Identity first, protocol second.

    The strongest thing I've seen in this work is the moment somebody starts saying I'm the kind of person who takes care of myself. After that the behaviours follow on their own.

    Which is the honest answer. Money buys you a lot. It doesn't buy you that.

    Thank you Tine Hertz and One Thirty Labs for the Longevity Lounge, and my co-founder at Expand (Health) Education Judith Mueller.

    #Longevity #TechBBQ #FounderHealth #Identity #ExpandHealth